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Your Next Internet Marketing Career

I was recently invited to speak at Your Next Internet Marketing Career event organized by the Singapore Internet Marketing Facebook Group. SIM group is one of the biggest and most active communities of Singapore-based Internet marketers. The objective was to share my personal story about how I got started, challenges I faced, my breakthrough and my digital marketing journey. Each speaker had only 30 minutes to talk about their journey. There was a huge turnout and I was very excited to share my experience on my digital marketing journey.   It has been a long time since my last talk in 2012, when we’d organized our Secrets to website creation and no 1 positioning course. It was a great event where I managed to talk to many business owners who are facing traffic issues for their business. Some of the topics I shared included how I made the jump from the IT industry to being an SEO consultant, why you must optimize your website for conversion, especially when you start having traffic from search engine optimization. If you are interested in watching the presentation, you can click here to access now. Enjoy and let me know if you have any... read more

Understanding Google Algorithm Updates

Introduction Google Algorithm Google is the most widely used website on the net – being the #1 search engine. In fact, the act of searching for something on the internet has been coined as “Google It.” Most web users flock to this popular search engine and even have Google set as their home page.  What is one of the most common searches performed by consumers? Local businesses search terms such as restaurant, business and restaurant name. StatCounter Global Stats reports the top 5 search engines sending traffic worldwide: Google sends 90.62% of traffic. Yahoo! sends 3.78% of traffic. Bing sends 3.72% of traffic. Ask Jeeves sends .36% of traffic. Baidu sends .35% of traffic. Therefore, as a local business, tapping into the power of Google can make or break your bottom line. Gone are the days of street signs and local word of mouth being the primary forces behind a steady stream of fresh new leads. In short, all of this sums up one powerful fact: If you want to get an edge, or keep your market share in the local economy, your business needs to have an optimized, solid presence on Google. Companies across the world optimize their websites for Google – as well as other search engines – through a process called SEO (Search Engine Optimization).  The common end goal is to gain higher rankings in the search engines so your website receives more attention from searchers. In its earlier days, SEO was straight-forward and simple: put content on your website filled with keywords and a few back links; then watch your ranking soar. However, the process has drastically changed.... read more

The Essential Guide to Starting Your Own Website

Before You Start Your First Website Years ago, one could simply purchase a domain name, set up a basic site, and watch as traffic rolled in. There was little to no effort on the host’s part, and getting a solid stream of visitors was not a difficult feat. However, times have changed, and as the internet evolves, so has the process of starting a website. While in many ways it has become easier, you’ll still need some know-how to not only survive, but to thrive – such as social media integration, and specially-crafted search engine optimization. However, despite these challenges, starting a website is still perfectly doable. We’re here to help! All it takes is a bit of time, skill, planning, and a few tips. 1) Define your Website Objective It can be easy to take your website in a dozen different directions at once. With the huge amount of possibilities and potential which exist nowadays, your website may easily detract from its primary purpose. Know what that purpose is, and don’t stray far from it! If your website exists simply to support your business, don’t plaster it with ads. Likewise, if you’re aiming for an e-commerce or advertising platform, keep that profit-driven focus. Keeping your website focused is essential if you hope to keep it in line with its purpose. 2) Brand your Website Whether you’re a new internet start-up or simply looking to showcase your existing business, you are going to need things to identify your company and website. Elements such as logos, slogans and themed graphics will help visitors and customers easily remember and keep track... read more

How To Write Engaging Facebook Posts

Once you’ve gone through all the effort of setting up your social media accounts the real work begins. If you thought it was hard choosing a profile picture, writing your bio and picking a cover image, well, now you have to make sure that you are regularly posting high quality, interesting and engaging content on a highly consistent basis. Forever. No big deal then! While delivering consistently high quality posts on Facebook is hard and can present something of a steep learning curve, the good news is that you will only get better over time. And to help you get a head start, here are some pointers that can help you to start being more engaging and interesting right now. Write for Your Audience Should you be funny or serious? Professional or chatty? There’s no single answer to these types of questions. It all depends on the specific market that you’re talking to. And for that reason it pays to keep this in mind at all times. If you struggle to do so, then take a piece of paper and pen and profile your ideal customer. How old are they? What gender? What sort of job do they do? What are their hobbies? Goals and dreams? Write these things down and give that person a name. From this point on, imagine that every single post you write is being written for them. This will help you to find the right tone. Remember: you won’t please everyone, so focus on pleasing the right people. Be Interesting It sounds obvious right? But you’d be surprised how many businesses forget this one... read more

Top 5 Reasons to Use Social Media in Your Business

If you run a business and you’re interested in extending your reach and spreading the word to as many potential customers as possible, then ignoring social media is simply not an option. Social media is an incredibly powerful tool for any business that wants to promote itself to a large audience, and has been instrumental in the success of many modern products and services. In case you’re still thinking you can do without it, read on to see five of the reasons you should definitely be using social media. 1 The Market is Huge It’s a well-known fact that Facebook would be the third largest country in the world were you to take every member and put them in one place. That’s an absolutely insane number of users that you can gain access to, simply by signing up to the platform and starting to promote yourself there. That said, organic reach isn’t what it used to be – paying to reach these users is also essential now to thrive on social media. But you’d definitely still be missing out on an important way to engage your customers if you are lacking a presence on social media. 2 It’s Conducive to ‘Virality’ If you want an idea, video or article to ‘go viral’ then you need social media. How social media is designed makes it perfectly suited to helping media to go viral, as all the tools for sharing and are right there and the networks are already in place. 3 It’s Interactive Social media isn’t just about reaching your audience – it’s also about interacting with them. Because social media... read more

What’s the Ideal Length of Content On Social Platforms?

How long should a Twitter post be? Well, how long is a piece of string? In reality the ideal length of content – if that could even be truly objectively measured – is likely to vary depending on your niche/industry, your target demographic and the intent of said post. That said, there are still some useful guidelines to keep in mind when crafting your post. Here’s a look at what has been shown to be most successful across a variety of platforms: Twitter On Twitter the ideal length for a post is apparently 100 characters. This is according to Twitter’s own Best Practices guidelines, where they state that tweets of 100 characters or less enjoy 17% higher engagement. That’s not an insignificant stat so keep it short and Tweet! Research from Buddy Media though only somewhat supports this claim, finding that retweets peak for Tweets of 100 characters while longer ones do better than shorter ones. It seems that 100 is definitely the Tweet spot (sorry). Facebook It seems that brevity is also preferred on Facebook where 40 characters and less seem to do best. Jeff Bullas conducted a study on retail brands on Facebook and found that short posts and particularly those below 40 characters would receive 86% higher engagement. Many more studies have similarly supported the idea that shorter-does-better on Facebook. The point to remember is that people are in a rush. All the time. And especially on social media. If your content is really long, chances are they won’t read the whole thing. Google+ On Google+ your headline should be less than 60 characters. This doesn’t only... read more

4 Tips to Captivate Your Customers with Content Marketing

Want to know if you need Content Marketing for your business – or even what it’s all about?  Read more here. 1. Connect with your audience emotionally. People believe that they are rational creatures – but most people actually make emotional decisions, then build rational justifications around them. So it’s important to figure this out for your business: how does your customer connect emotionally with your product or service? Think of it from the consumer’s point of view. For example, you need a running shoe. Why? It probably isn’t just for the sake of running. Running would probably fulfill a deeper emotional need for you – perhaps to look good, to boost self esteem, to feel strong and thus more confident. You want to feel like a champ, or to feel fast and determined; to feel like you could be the best. Which is why that even though Brand A has perfectly functional shoes that meet your basic need: i.e. it’s a shoe that allows you to run in them, you’d probably pick Nike over them. Because Nike evokes something in you: whether it’s an urge to find greatness or to feel free, the emotional connection is an important factor when making purchasing decisions. So as a content marketer, think about it: what other emotions could you be connecting with? Your content could be meeting a need for one or more things: inspiration (boredom), entertainment (boredom, frustration), solutions (fear, anxiety, doubt), motivation – the list goes on. 2. Give them what they need, and then some. First, take care of the basics. Make sure that all essential information is covered, about... read more

Are You Ready For Mobilegeddon?

The Mobile-Friendly Ranking Algorithm   What’s the deal? Last month, Google announced an upcoming change in their algorithm starting 21st April, mentioning that mobile-friendliness will be included as a ranking factor in search engine optimization. And accordingly, in the past few weeks, we have been getting a few reports from our Google webmaster tools like this one:   Google also added mobile usability items under the Search Traffic section. Evidently, Google wants to bring their increased mobile-friendly focus to webmasters’ attention, and to consider mobile-friendly ranking algorithms. So for those of you still unaware, we’d like to help you prepare for the upcoming 21st April mobile-friendly ranking algorithm update.   What’s the impact of this update? Over at Search Engine Land, they’ve announced that this update will be bigger than the Panda and Penguin updates, and could impact 40% of mobile search queries, which is the biggest impact we’ve seen so far. All along, we believed that mobile search queries and desktop queries were 2 separate sets of algorithm; however, we now think that this update could be updating the core algorithm, which is why Google is sending out notices on the Google webmaster tool to get everyone’s attention. Mobile-friendliness is now essential for your site to rank well overall. In our opinion, it makes a lot of sense to add mobile-friendliness as a ranking signal. In our analysis of 12 months’ worth of visitor behaviour from our food advertising platform ieatandeat.com, we noticed that 60% of readers visit the site from their mobile devices. This is based on 480k visitors during the 12-month period.     Having a mobile-friendly website is very important as more... read more

What is Content Marketing?

So you have a website. It’s beautiful, top-notch, well-designed and you couldn’t be more proud of it. (But of course on the off chance that you don’t, we could definitely create one for you!) So… Now what? After this first step, many websites go on to languish in the dusty corners of the internet, rarely updated and missing out on an opportunity to really engage with their customers – after all, 89% of consumers search the internet before making a purchase decision, according to a study by Fleishman-Hillard. That’s 9 out of 10 people who are hungry for information that can help them decide where to spend their hard-earned cash. And this trend is not about to abate. In fact, millenials are dramatically changing the landscape of the fashion apparel industry because of their “discriminating taste as a result of exposure to online reviews”. In other words, in an age where you reach for your smartphone to Google everything before you make a purchase, using content to reach your consumers’ hearts and minds is more important than ever before. Are you willing to let what someone else is saying about your brand, product or service influence your customer more than what you say about yourself? Or worse, stay completely silent, and not claim your influence at all? This is where content marketing can help. So what exactly is content marketing? Content marketing is creating content – e.g. blog posts, infographics, video, white papers – that contains information that your potential customer is actively looking for. Think about the last time you googled something, or looked at something on the net. Most likely, you were looking for some information to... read more

Client Media Spotlight: Sing See Soon

We’re pleased that our client, Sing See Soon Florists, were recently featured in Singapore’s Channel U Money Week Program on Feb 22. The focus was on how automating their systems ultimately resulted in them being able to serve their customers better, becoming a lot more productive and growing their business as a result. And we’re proud to have a role to play in that – we were involved in their workflow automation. As their digital marketing consultancy, we helped to launch their e-commerce site, improved their online presence and branding via their website and other social media channels. The improvements were felt immediately. For example, instead of taking orders by phone and email, or even through SMS, orders can now be taking via the e-commerce site. The backend is simple to use, allowing one person to process an order within one working day, instead of the three days it used to take – and up to three people to fulfill an order! They also talked a little on how they made use of government grants to implement these improvements to their business. To watch the episode, click here – Sing See Soon comes on around the 16-minute mark. Need to improve your website to better serve your customers? We’re here to help. Schedule a 30-minute Skype call with us through... read more

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