Mobile Website For Your Mobile Marketing
The popularity and high penetrative rate of the mobile phone have opened out another new horizon for the advertising industries. The shift of paper-based advertisement from the traditional newspaper, magazine to the highly techno driven of the electronic world using internet and social media, now, mobile phone is gaining it footage in a brand new dimension of reaching the mass market by mobile marketing as the next marketing channel.
Why Business Owner Can’t Ignore This Mobile Marketing Channel Using Mobile Website?
1. The even growing mobile market
The world population is just crossed the 7b bar and number of mobile phones are over 5b for the same period, it translates into >70% of the people in average has a mobile phone and the rate is set to growth rapidly for the next 10 years. In US, mobile phone penetration rate is 100% and less developed nation like China and India are not far off with an impressive 70% that own a phone.
2. Accessing of mobile web verses PC internet
20% of US mobile users are accessing mobile web for information than the traditional internet using PC or tablet. The number is growing rapidly and overtaking the PC internet is just a matter of time. Hence in E-Alchemists we believe that mobile marketing is the next trend of marketing to reach the consumers.
3. Purchase through the mobile phone
The mobile device is becoming an all-purpose device including shopping, report released by Pew Internet American Life project indicates 11% of U.S. adults made purchase over the phone regularly. The rate is expected to growth at double digit over the next 10 years and purchase through a mobile will be as common as internet purchase using your laptop or desktop. Having a mobile site for your mobile marketing is very important now.
4. Purchase through the mobile website
Mobile websites are still at the infancy stage but the transactions are gaining the momentum and set to break the US2b marks in 2011. The amount may be low if compared to the internet transaction through laptop or desktop, however, that’s what we had observed of the same phenomenon when internet was in the last decade.
5. Internet website versus mobile website
The comparatively small screen on the mobile device crippled the proper display of a website, content or distorted pictures could be frustrating to many of the users. Mobile website should be developed enable the proper display of the contents and pictures for viewers browsing through their mobile device with ease. In E-Alchemists we ensure that we design mobile website that are able to display properly in mobile phone.
The Prevalent of Mobile Marketing
More and more major retailers are now embarking on the mobile marketing wagon. Sears, Kmart, Wal-Mart, Amazon and Target to name a few. The big players are already making the move and the trend of others to join in to compete and avoid the risk of left behind the race is getting more and more evident. Based on the statistic, mobile advertising spending will surpass US6.5b by 2012.
With increasing mobile internet use, it won’t be long before your customers will expect to transact with you over their mobile phone. This will take more than simply “downscaling” your existing website to fit in a mobile screen. Only if you carefully consider the unique challenges and opportunities offered through the mobile channel will you be able to offer your customers a truly mobile user experience.