Digital Marketing Blueprint
Aesthetic Clinic

Aesthetic Clinic Industry in Singapore

The aesthetic clinic industry in Singapore is experiencing significant growth, driven by increasing consumer interest and a shift in societal perceptions regarding cosmetic treatments. Here’s an overview of the current landscape, market trends, and challenges faced by aesthetic clinics in Singapore.

Aesthetic Clinic Market Growth and Trends

Rising Demand

• The number of licensed aesthetic clinics has been steadily increasing, with approximately 700 clinics registered as of December 2022. This growth is attributed to a surge in consumer interest in non-invasive procedures, which are becoming more mainstream
• The global medical aesthetics market is projected to reach $24 billion by 2027, growing at a rate of 9% annually. This growth is fueled by an ageing population seeking cosmetic solutions and younger consumers influenced by social media

Consumer Demographics

• The target market for aesthetic treatments is expanding beyond women to include men and younger demographics, particularly millennials. This shift is partly due to increased self-awareness and the normalization of aesthetic procedures

Technological Advancements

• Innovations in technology have improved the safety and effectiveness of treatments, leading to greater consumer confidence. Clinics are increasingly adopting advanced techniques such as laser treatments, chemical peels, and injectables

Aesthetic Clinic Competitive Landscape

Market Saturation

• The aesthetic clinic sector in Singapore is highly competitive with low barriers to entry, resulting in numerous new clinics emerging. This competition often leads to aggressive pricing strategies as clinics vie for the attention of beauty-conscious consumers

Quality of Care Concerns

• Despite the growth, there are concerns regarding the quality of care provided by newer clinics. Many practitioners lack extensive hands-on training, particularly with injectables. This has raised alarms about patient safety, leading to calls for mentorship and supervised practice for new doctors

Aesthetic Clinic Regulatory Environment

Licensing and Complaints

• The Ministry of Health (MOH) regulates aesthetic practices, but unregistered providers have been reported, leading to increased scrutiny. In the first half of 2023 alone, there were 22 complaints related to adverse effects from treatments

Marketing Challenges

• Strict regulations on marketing limit how clinics can promote their services. Many clinics rely on digital marketing strategies that comply with MOH guidelines while trying to stand out in a crowded market