The Pique Lab Case Study
The Pique Lab approached us with the goal of increasing their organic traffic, aiming to reduce their reliance on costly advertising through Google and Facebook.
The Pique Lab
The customer approached us with the goal of significantly increasing their organic traffic, ultimately reducing their dependency on expensive advertising platforms like Google and Facebook. To achieve this, we implemented a comprehensive SEO strategy that focuses on developing valuable and relevant content aimed at their target audience. Here’s how we’re enhancing their organic traffic:
Deconstructing the PSLE Science Exam Paper: We analyze and break down the PSLE science exam paper, transforming it into comprehensive, easy-to-understand notes. This content serves as a valuable resource for parents and students, driving organic traffic through its relevance and utility.
Deconstructing Science Exam Papers from Various Schools: By examining and deconstructing science exam papers from different schools, we provide a wide range of insights that cater to diverse learning needs, ensuring the site becomes a go-to resource for primary school students.
Creating and Publishing Diverse Primary School-Level Programs: We design and publish various programs tailored for primary school students, offering structured learning paths that attract and engage a larger audience seeking educational support.
Publishing Subtopics Related to Specific Science Topics: To further enhance content relevance and keyword coverage, we develop and publish articles focusing on subtopics within specific science subjects. This approach helps capture a wide range of search queries related to primary science education.
Launching a YouTube Channel: We extend our reach by launching a YouTube channel dedicated to publishing science-related content, including deconstructed exam papers and solutions to science questions. This multimedia approach not only attracts organic traffic from YouTube but also enhances engagement through visual and interactive content.
By leveraging these strategies, we aim to position the customer as a trusted and comprehensive resource for primary school science education, driving organic growth and reducing the need for paid advertising.
Company
Result
Industry - Tuition
Pique Lab is an education center based in Singapore specializing in science enrichment programs for primary school students, particularly focused on the PSLE (Primary School Leaving Examination) science syllabus.
Keyword Competitiveness - High
When keyword competitiveness is high, it may require a more strategic approach, such as creating high-quality, in-depth content, building authoritative backlinks, and optimizing website structure and performance. Businesses often use these keywords because they have significant search volume and can drive substantial traffic, but competing for them also means greater effort and resources are necessary to achieve top positions.
Strategy
To enhance the organic traffic, we undertake the following strategies:
- We deconstruct the PSLE science exam paper and transform it into comprehensive notes.
- We also deconstruct science exam papers from various schools.
- We create and publish diverse primary school-level programs.
- We publish subtopics related to specific science topics.
- Additionally, we start a YouTube channel that publishes science questions and deconstructed exam papers.