Website Design : Sing See Soon Floral & Landscape Pte Ltd

Redesigning Singseesoon.com Sing See Soon is one of the most in-demand florists in Singapore. With a rich heritage and a storied clientele, Sing See Soon excels at creating floral statements for events as personal and intimate as a wedding proposal with their handcrafted bouquets, to a lavish banquet dinner or gala event attended by hundreds with their intricate and glamourous floral arrangements. So it was a pleasure to be approached to redesign their website for the coming 2015, alongside a project to launch their new online flower delivery business in Singapore. Here is how their website looked like when they first approached us: Their brief was simple. These were the requirements of their website :- The new website must be modern yet also retain the look and feel of their branding They need a new eCommerce solution for the new site Point-of-Sales – automates processes in tracking of inventory and sales transactions, thereby providing insights on its customers and into the store’s best-selling products. Web hosting solution The website must have a way to track online leads They mentioned to us that their sales executives use their iPad very often to showcase their portfolio to their customers, so they need a simple and tablet-friendly site to display their portfolio. ALERT: Get Instant Access To Our 50-Point Website Analysis Checklist   After some tweaking (and our magic!), here is what their website looks like now – singseesoon.com. Key improvement #1: Clear call-to-action buttons As you can see, there’s now a very clear call to action button on the site – to either view floral creations or to order bouquets for delivery. This is how the...

Alchemist’s Food Advertising Platform

After spending 18 months building up our food blog ieatandeat.com,  I am pleased to finally announce our Alchemist’s Food Advertising Platform. As a food website ieatandeat.com is created for all food lovers and foodies, especially those who are interested in Singaporean food, of all kinds, from everywhere – cafes, restaurants and even hawker food. About Ieatandeat.com       All Singaporeans love good food and we, the Chua family, are no exception. Our little family of food fanatics comprise myself – Papa (TK), Mama, our teenage daughter (QiQi) and chubby son. There is nothing we enjoy more than a good food hunt. Our weekends are mostly spent trawling Singapore in search of the best local and international delights the island has to offer. After many eventful food adventures and unearthing many hidden local gems, we decided to start www.ieatandeat.com in 2013 — as a simple way to share our discoveries and passion for food. Other than satisfying our appetites, food blogging has also proved to be a great platform to express our love for photography: my daughter was a member of photography society in her school days, and I have even won some prizes for my photography! Instagram is where we now vie for ‘likes’, where QiQi, with her knack for capturing the deliciousness of every dish, is currently leading in our little competition. As Peranakans (Straits Chinese), our heritage influences us greatly when it comes to food – spicy, tangy and savory flavors excite our taste buds to no end! Naturally, we also harbor a secret dream of running our own cafe or restaurant one day… Around 88% of the audience...

Who Is Really The Top Blogger? Xiaxue or Eunice Annabel?

Singapore Blog War I’m referring to the recent blog war between the Queen of Singapore’s blogosphere, Xiaxue vs another Singaporean blogger, Eunice Annabel. So who are they? In case you don’t know, here you go: Wendy Cheng, better known by her pseudonym Xiaxue is a Singaporean blogger who writes about her life, fashion and local issues in a provocative style. She is also know as Asia Pacific’s Top Blogger and managed by Nuffnang Eunice Annabel, a celebrity blogger and Lifestyle Influencer managed by Gushcloud. So who’s really the top blogger? Well let us dip deeper into their websites and see who comes out on top in terms of traffic, using the tools available on the Internet. Let us now take a look at their web properties. Web Properties of Xiaxue & Eunice Blog Statistics of Xiaxue & Eunice According to Xiaxue’s blog, her daily traffic is 40k visitors per day. I unable to obtain the daily traffic for Eunice, however i predicted that her daily traffic is probably close to 25k to 30k visitors per day. Let us use Alexa.com to estimate their blog traffic. What is Alexa.com? Alexa provides analytical insights to benchmark, compare and optimize businesses on the web. You can read more about how Alexa get their traffic data from here. According to Alexa.com for the past 6 months Eunice blog traffic has been growing a lot since march 2014. I could not find the original instagram post but I believe the misunderstanding started on 26th July and Yahoo published the news on their website on 30 July. At that moment the Alexa global rank for Xiaxue is 320,267 and Eunice was only 441,934 but at the end of...