The Essential Guide to Starting Your Own Website

The Essential Guide to Starting Your Own Website

Before You Start Your First Website Years ago, one could simply purchase a domain name, set up a basic site, and watch as traffic rolled in. There was little to no effort on the host’s part, and getting a solid stream of visitors was not a difficult feat. However, times have changed, and as the internet evolves, so has the process of starting a website. While in many ways it has become easier, you’ll still need some know-how to not only survive, but to thrive – such as social media integration, and specially-crafted search engine optimization. However, despite these challenges, starting a website is still perfectly doable. We’re here to help! All it takes is a bit of time, skill, planning, and a few tips. 1) Define your Website Objective It can be easy to take your website in a dozen different directions at once. With the huge amount of possibilities and potential which exist nowadays, your website may easily detract from its primary purpose. Know what that purpose is, and don’t stray far from it! If your website exists simply to support your business, don’t plaster it with ads. Likewise, if you’re aiming for an e-commerce or advertising platform, keep that profit-driven focus. Keeping your website focused is essential if you hope to keep it in line with its purpose. 2) Brand your Website Whether you’re a new internet start-up or simply looking to showcase your existing business, you are going to need things to identify your company and website. Elements such as logos, slogans and themed graphics will help visitors and customers easily remember and keep track...
Client Media Spotlight: Sing See Soon

Client Media Spotlight: Sing See Soon

We’re pleased that our client, Sing See Soon Florists, were recently featured in Singapore’s Channel U Money Week Program on Feb 22. The focus was on how automating their systems ultimately resulted in them being able to serve their customers better, becoming a lot more productive and growing their business as a result. And we’re proud to have a role to play in that – we were involved in their workflow automation. As their digital marketing consultancy, we helped to launch their e-commerce site, improved their online presence and branding via their website and other social media channels. The improvements were felt immediately. For example, instead of taking orders by phone and email, or even through SMS, orders can now be taking via the e-commerce site. The backend is simple to use, allowing one person to process an order within one working day, instead of the three days it used to take – and up to three people to fulfill an order! They also talked a little on how they made use of government grants to implement these improvements to their business. To watch the episode, click here – Sing See Soon comes on around the 16-minute mark. Need to improve your website to better serve your customers? We’re here to help. Schedule a 30-minute Skype call with us through...