What Is Ecommerce Multichannel Selling Model?

What Is Ecommerce Multichannel Selling Model?

What is Multichannel Selling Just as the name indicates, multichannel selling is the action of selling products on various platforms such as marketplaces, e-commerce platforms and offline vendors. Not so long ago, multichannel selling was a concept relegated to a very basic notion of having an online presence in addition to a brick-and-mortar store. Things changed for the better, as diverse marketplaces became available and the popularity of online transactions grew as well. A good place to begin would be to explore the various channels of selling over the Internet. Further down the road, we can analyze the manner in which both large companies and small ones can use the most effective multichannel selling strategies to maximize profits. Channels of Multichannel Selling There are a few things that everyone should know about multichannel selling before embarking on this quest. All the solutions we explain below can be used to sell physical items and we’ll highlight the advantages and shortcomings of various marketplaces, offline vendors as well as e-commerce platforms. Ecommerce Platforms Ecommerce platforms are now routinely used by all who sell products over the Internet. They allow a great deal of flexibility, by keeping owners in control of the brand and enables them to take orders and share success stories. Vendors have various tools at their disposal and can stay in touch with clients by using email marketing, and they can choose between self-hosted and hosted e-commerce platforms. Hosted Ecommerce If you choose hosted e-commerce, then you will be paying a third-party company for a service, as they will be the ones managing the technical side of your online venture....
How to Kickstart Your Digital Marketing in 2016

How to Kickstart Your Digital Marketing in 2016

To be successful on the Internet, one needs to have a proper online marketing plan. Although this probably isn’t news to you, the real challenge is to actually find the right strategy and put it to good use. These are a couple of suggestions that can help you kickstart your digital marketing initiatives in 2016: Plan ahead The online environment is a highly competitive one, so you need to be organized and start by developing a plan. To be successful at this attempt, you will need to assemble a good team  you can work closely with. Take it one step at a time and begin by focusing on the first quarter of the year, before setting reasonable goals for the team. Try to find the flaws and strong points in your previous digital marketing campaigns to find out what needs improvement. Don’t hesitate to delegate tasks and keep your mind open to professional management software such as Todoist and Basecamp. Set SMART Goals SMART goals have an appealing ring to them, but you need to properly understand how to set them correctly for the first quarter of this year. They are comprehensive and range from improving the engagement on social media, to superior website traffic and the creation of more sales leads. Keep these goals realistic and focus initially on the first quarter, to improve your chances to succeed. You will need to review this goal every week and month, to monitor progress and make the necessary adjustments. You need to stay flexible and remember that SMART goals are all about attainable objectives. Encourage personal responsibility The success of your...
What To Do Before Launching Your E-Commerce

What To Do Before Launching Your E-Commerce

Things You Can Do Before Launching Your E-Commerce Site During one of my website reviews on a SoHelpful call, I connected with a potential client who has a product that is selling well offline. They had only recently just launched their e-commerce site. However, they did not have any sales since launching their e-commerce site for the past 3 months. When I probed further by asking technical questions, like how many visitors are you getting, how do you market your e-commerce site, they admitted that they hadn’t thought about these things. And this is not uncommon – often, people have this idea that when you put up an e-commerce store, your potential customers will automatically come and buy from your site. When in fact this is rarely the case! There are a number of things you can start doing before launching your e-commerce site.   Start Informing your customers your e-commerce site URL Start informing your existing or potential customers of your website URL. Even if your e-commerce site is not ready yet, you can always put up a ‘Coming Soon’ maintenance page. Also, for branding purposes, I suggest getting a unique domain name that is easy to remember, so that your customers will be able to search for your brand name and still able to find you easily if they aren’t able to recall your website URL.   Building Your Audiences Start building your audience by blogging about your products or related topics. If you are not sure how to create a blog you can check out this guide starting your own blog. Don’t wait till your e-commerce site is up...
Your Next Internet Marketing Career

Your Next Internet Marketing Career

I was recently invited to speak at Your Next Internet Marketing Career event organized by the Singapore Internet Marketing Facebook Group. SIM group is one of the biggest and most active communities of Singapore-based Internet marketers. The objective was to share my personal story about how I got started, challenges I faced, my breakthrough and my digital marketing journey. Each speaker had only 30 minutes to talk about their journey. There was a huge turnout and I was very excited to share my experience on my digital marketing journey.   It has been a long time since my last talk in 2012, when we’d organized our Secrets to website creation and no 1 positioning course. It was a great event where I managed to talk to many business owners who are facing traffic issues for their business. Some of the topics I shared included how I made the jump from the IT industry to being an SEO consultant, why you must optimize your website for conversion, especially when you start having traffic from search engine optimization. If you are interested in watching the presentation, you can click here to access now. Enjoy and let me know if you have any questions!...
Understanding Google Algorithm Updates

Understanding Google Algorithm Updates

Introduction Google Algorithm Google is the most widely used website on the net – being the #1 search engine. In fact, the act of searching for something on the internet has been coined as “Google It.” Most web users flock to this popular search engine and even have Google set as their home page.  What is one of the most common searches performed by consumers? Local businesses search terms such as restaurant, business and restaurant name. StatCounter Global Stats reports the top 5 search engines sending traffic worldwide: Google sends 90.62% of traffic. Yahoo! sends 3.78% of traffic. Bing sends 3.72% of traffic. Ask Jeeves sends .36% of traffic. Baidu sends .35% of traffic. Therefore, as a local business, tapping into the power of Google can make or break your bottom line. Gone are the days of street signs and local word of mouth being the primary forces behind a steady stream of fresh new leads. In short, all of this sums up one powerful fact: If you want to get an edge, or keep your market share in the local economy, your business needs to have an optimized, solid presence on Google. Companies across the world optimize their websites for Google – as well as other search engines – through a process called SEO (Search Engine Optimization).  The common end goal is to gain higher rankings in the search engines so your website receives more attention from searchers. In its earlier days, SEO was straight-forward and simple: put content on your website filled with keywords and a few back links; then watch your ranking soar. However, the process has drastically changed....
The Essential Guide to Starting Your Own Website

The Essential Guide to Starting Your Own Website

Before You Start Your First Website Years ago, one could simply purchase a domain name, set up a basic site, and watch as traffic rolled in. There was little to no effort on the host’s part, and getting a solid stream of visitors was not a difficult feat. However, times have changed, and as the internet evolves, so has the process of starting a website. While in many ways it has become easier, you’ll still need some know-how to not only survive, but to thrive – such as social media integration, and specially-crafted search engine optimization. However, despite these challenges, starting a website is still perfectly doable. We’re here to help! All it takes is a bit of time, skill, planning, and a few tips. 1) Define your Website Objective It can be easy to take your website in a dozen different directions at once. With the huge amount of possibilities and potential which exist nowadays, your website may easily detract from its primary purpose. Know what that purpose is, and don’t stray far from it! If your website exists simply to support your business, don’t plaster it with ads. Likewise, if you’re aiming for an e-commerce or advertising platform, keep that profit-driven focus. Keeping your website focused is essential if you hope to keep it in line with its purpose. 2) Brand your Website Whether you’re a new internet start-up or simply looking to showcase your existing business, you are going to need things to identify your company and website. Elements such as logos, slogans and themed graphics will help visitors and customers easily remember and keep track...