3 Digital Marketing Myths That Are Hurting Your Business

3 Digital Marketing Myths That Are Hurting Your Business

3 Digital Marketing Myths That Are Hurting Your Business 3 Digital Marketing Myths You Need To Throw Out Now There are without a doubt numerous companies that fail at social media every day. These failures led to the parable that only certain industries may be helped by social media. If you fall victim to this belief, however, your online strategy will suffer. Any Blog Content Is Fine Content Far too many company owners have fallen victim to the idea that simply having a blog is enough. The fact of the matter is that blog content must be beneficial to the client. Additionally, it has to read like it was written by a professional. If this means hiring a corporation to handle blogging, it will be well worth it. Only Certain Markets Reap The Benefits Of Social Media Some businesses have started social media profiles only to discover a complete lack of interest in the pages. This undoubtedly helped cultivate the idea that social media marketing only works for specific industries. This belief, however, could wipe out your marketing efforts. The fact is that certain industries do better on certain social media platforms. firms that market to consumers do well on Facebook. Businesses that sell to other businesses, though, often perform better on LinkedIn. Social media is really important for all small businesses, but they first need to find their niche platform. If Rivals Avoid Using Digital Marketing, I Can Too Some local business owners, especially those in small neighborhood, have taken note that their competitors do not use social media or other digital formats. Some do not even have...
5 Things You MUST Know About Digital Marketing

5 Things You MUST Know About Digital Marketing

5 Things You MUST Know About Digital Marketing Last month I was part of the mentor neighborhood at the Sage Summit. The questions I was asked more than any other all concerned digital marketing. Obviously, small business owners know digital marketing is no longer secondary to traditional print marketing and advertising and is a great way for them to get more bang for their marketing bucks. But to get the best results, it is important to keep up with digital marketing trends. Digital Marketing 101 Here are 5 things every small business owner must know about digital marketing. 1. Your websites gotta be mobile. Some 71 percent of internet consumption is via mobile, according to ZenithOptimedia, which reports that internet users spend on average 86 minutes a day on mobile internet, compared to 36 minutes on desktop internet. Earlier this year, Google changed its algorithm to give higher rankings on search engine results pages to mobile-optimized websites. The takeaway? Make sure your business website is mobile-friendly. The best way to do this is by using responsive design, which ensures that the website responds” to whatever device the viewer is using and displays correctly. 2. Local search is key to success for local businesses. Last year marked the first time more searches were conducted on mobile devices than on desktop computers, according to Google. Since many of those searches are done while users are on the go looking for local businesses, Google search results now favor websites that are optimized for local search. Local search engine optimization (LSEO) is easy. Start by claiming your business location on local search directories....
What Is Ecommerce Multichannel Selling Model?

What Is Ecommerce Multichannel Selling Model?

What is Multichannel Selling Just as the name indicates, multichannel selling is the action of selling products on various platforms such as marketplaces, e-commerce platforms and offline vendors. Not so long ago, multichannel selling was a concept relegated to a very basic notion of having an online presence in addition to a brick-and-mortar store. Things changed for the better, as diverse marketplaces became available and the popularity of online transactions grew as well. A good place to begin would be to explore the various channels of selling over the Internet. Further down the road, we can analyze the manner in which both large companies and small ones can use the most effective multichannel selling strategies to maximize profits. Channels of Multichannel Selling There are a few things that everyone should know about multichannel selling before embarking on this quest. All the solutions we explain below can be used to sell physical items and we’ll highlight the advantages and shortcomings of various marketplaces, offline vendors as well as e-commerce platforms. Ecommerce Platforms Ecommerce platforms are now routinely used by all who sell products over the Internet. They allow a great deal of flexibility, by keeping owners in control of the brand and enables them to take orders and share success stories. Vendors have various tools at their disposal and can stay in touch with clients by using email marketing, and they can choose between self-hosted and hosted e-commerce platforms. Hosted Ecommerce If you choose hosted e-commerce, then you will be paying a third-party company for a service, as they will be the ones managing the technical side of your online venture....
How to Kickstart Your Digital Marketing in 2016

How to Kickstart Your Digital Marketing in 2016

To be successful on the Internet, one needs to have a proper online marketing plan. Although this probably isn’t news to you, the real challenge is to actually find the right strategy and put it to good use. These are a couple of suggestions that can help you kickstart your digital marketing initiatives in 2016: Plan ahead The online environment is a highly competitive one, so you need to be organized and start by developing a plan. To be successful at this attempt, you will need to assemble a good team  you can work closely with. Take it one step at a time and begin by focusing on the first quarter of the year, before setting reasonable goals for the team. Try to find the flaws and strong points in your previous digital marketing campaigns to find out what needs improvement. Don’t hesitate to delegate tasks and keep your mind open to professional management software such as Todoist and Basecamp. Set SMART Goals SMART goals have an appealing ring to them, but you need to properly understand how to set them correctly for the first quarter of this year. They are comprehensive and range from improving the engagement on social media, to superior website traffic and the creation of more sales leads. Keep these goals realistic and focus initially on the first quarter, to improve your chances to succeed. You will need to review this goal every week and month, to monitor progress and make the necessary adjustments. You need to stay flexible and remember that SMART goals are all about attainable objectives. Encourage personal responsibility The success of your...
What To Do Before Launching Your E-Commerce

What To Do Before Launching Your E-Commerce

Things You Can Do Before Launching Your E-Commerce Site During one of my website reviews on a SoHelpful call, I connected with a potential client who has a product that is selling well offline. They had only recently just launched their e-commerce site. However, they did not have any sales since launching their e-commerce site for the past 3 months. When I probed further by asking technical questions, like how many visitors are you getting, how do you market your e-commerce site, they admitted that they hadn’t thought about these things. And this is not uncommon – often, people have this idea that when you put up an e-commerce store, your potential customers will automatically come and buy from your site. When in fact this is rarely the case! There are a number of things you can start doing before launching your e-commerce site.   Start Informing your customers your e-commerce site URL Start informing your existing or potential customers of your website URL. Even if your e-commerce site is not ready yet, you can always put up a ‘Coming Soon’ maintenance page. Also, for branding purposes, I suggest getting a unique domain name that is easy to remember, so that your customers will be able to search for your brand name and still able to find you easily if they aren’t able to recall your website URL.   Building Your Audiences Start building your audience by blogging about your products or related topics. If you are not sure how to create a blog you can check out this guide starting your own blog. Don’t wait till your e-commerce site is up...
Your Next Internet Marketing Career

Your Next Internet Marketing Career

I was recently invited to speak at Your Next Internet Marketing Career event organized by the Singapore Internet Marketing Facebook Group. SIM group is one of the biggest and most active communities of Singapore-based Internet marketers. The objective was to share my personal story about how I got started, challenges I faced, my breakthrough and my digital marketing journey. Each speaker had only 30 minutes to talk about their journey. There was a huge turnout and I was very excited to share my experience on my digital marketing journey.   It has been a long time since my last talk in 2012, when we’d organized our Secrets to website creation and no 1 positioning course. It was a great event where I managed to talk to many business owners who are facing traffic issues for their business. Some of the topics I shared included how I made the jump from the IT industry to being an SEO consultant, why you must optimize your website for conversion, especially when you start having traffic from search engine optimization. If you are interested in watching the presentation, you can click here to access now. Enjoy and let me know if you have any questions!...