3 Digital Marketing Myths That Are Hurting Your Business

3 Digital Marketing Myths That Are Hurting Your Business

3 Digital Marketing Myths That Are Hurting Your Business 3 Digital Marketing Myths You Need To Throw Out Now There are without a doubt numerous companies that fail at social media every day. These failures led to the parable that only certain industries may be helped by social media. If you fall victim to this belief, however, your online strategy will suffer. Any Blog Content Is Fine Content Far too many company owners have fallen victim to the idea that simply having a blog is enough. The fact of the matter is that blog content must be beneficial to the client. Additionally, it has to read like it was written by a professional. If this means hiring a corporation to handle blogging, it will be well worth it. Only Certain Markets Reap The Benefits Of Social Media Some businesses have started social media profiles only to discover a complete lack of interest in the pages. This undoubtedly helped cultivate the idea that social media marketing only works for specific industries. This belief, however, could wipe out your marketing efforts. The fact is that certain industries do better on certain social media platforms. firms that market to consumers do well on Facebook. Businesses that sell to other businesses, though, often perform better on LinkedIn. Social media is really important for all small businesses, but they first need to find their niche platform. If Rivals Avoid Using Digital Marketing, I Can Too Some local business owners, especially those in small neighborhood, have taken note that their competitors do not use social media or other digital formats. Some do not even have...
5 Things You MUST Know About Digital Marketing

5 Things You MUST Know About Digital Marketing

5 Things You MUST Know About Digital Marketing Last month I was part of the mentor neighborhood at the Sage Summit. The questions I was asked more than any other all concerned digital marketing. Obviously, small business owners know digital marketing is no longer secondary to traditional print marketing and advertising and is a great way for them to get more bang for their marketing bucks. But to get the best results, it is important to keep up with digital marketing trends. Digital Marketing 101 Here are 5 things every small business owner must know about digital marketing. 1. Your websites gotta be mobile. Some 71 percent of internet consumption is via mobile, according to ZenithOptimedia, which reports that internet users spend on average 86 minutes a day on mobile internet, compared to 36 minutes on desktop internet. Earlier this year, Google changed its algorithm to give higher rankings on search engine results pages to mobile-optimized websites. The takeaway? Make sure your business website is mobile-friendly. The best way to do this is by using responsive design, which ensures that the website responds” to whatever device the viewer is using and displays correctly. 2. Local search is key to success for local businesses. Last year marked the first time more searches were conducted on mobile devices than on desktop computers, according to Google. Since many of those searches are done while users are on the go looking for local businesses, Google search results now favor websites that are optimized for local search. Local search engine optimization (LSEO) is easy. Start by claiming your business location on local search directories....
What Is Ecommerce Multichannel Selling Model?

What Is Ecommerce Multichannel Selling Model?

What is Multichannel Selling Just as the name indicates, multichannel selling is the action of selling products on various platforms such as marketplaces, e-commerce platforms and offline vendors. Not so long ago, multichannel selling was a concept relegated to a very basic notion of having an online presence in addition to a brick-and-mortar store. Things changed for the better, as diverse marketplaces became available and the popularity of online transactions grew as well. A good place to begin would be to explore the various channels of selling over the Internet. Further down the road, we can analyze the manner in which both large companies and small ones can use the most effective multichannel selling strategies to maximize profits. Channels of Multichannel Selling There are a few things that everyone should know about multichannel selling before embarking on this quest. All the solutions we explain below can be used to sell physical items and we’ll highlight the advantages and shortcomings of various marketplaces, offline vendors as well as e-commerce platforms. Ecommerce Platforms Ecommerce platforms are now routinely used by all who sell products over the Internet. They allow a great deal of flexibility, by keeping owners in control of the brand and enables them to take orders and share success stories. Vendors have various tools at their disposal and can stay in touch with clients by using email marketing, and they can choose between self-hosted and hosted e-commerce platforms. Hosted Ecommerce If you choose hosted e-commerce, then you will be paying a third-party company for a service, as they will be the ones managing the technical side of your online venture....
How to Kickstart Your Digital Marketing in 2016

How to Kickstart Your Digital Marketing in 2016

To be successful on the Internet, one needs to have a proper online marketing plan. Although this probably isn’t news to you, the real challenge is to actually find the right strategy and put it to good use. These are a couple of suggestions that can help you kickstart your digital marketing initiatives in 2016: Plan ahead The online environment is a highly competitive one, so you need to be organized and start by developing a plan. To be successful at this attempt, you will need to assemble a good team  you can work closely with. Take it one step at a time and begin by focusing on the first quarter of the year, before setting reasonable goals for the team. Try to find the flaws and strong points in your previous digital marketing campaigns to find out what needs improvement. Don’t hesitate to delegate tasks and keep your mind open to professional management software such as Todoist and Basecamp. Set SMART Goals SMART goals have an appealing ring to them, but you need to properly understand how to set them correctly for the first quarter of this year. They are comprehensive and range from improving the engagement on social media, to superior website traffic and the creation of more sales leads. Keep these goals realistic and focus initially on the first quarter, to improve your chances to succeed. You will need to review this goal every week and month, to monitor progress and make the necessary adjustments. You need to stay flexible and remember that SMART goals are all about attainable objectives. Encourage personal responsibility The success of your...
The Essential Guide to Starting Your Own Website

The Essential Guide to Starting Your Own Website

Before You Start Your First Website Years ago, one could simply purchase a domain name, set up a basic site, and watch as traffic rolled in. There was little to no effort on the host’s part, and getting a solid stream of visitors was not a difficult feat. However, times have changed, and as the internet evolves, so has the process of starting a website. While in many ways it has become easier, you’ll still need some know-how to not only survive, but to thrive – such as social media integration, and specially-crafted search engine optimization. However, despite these challenges, starting a website is still perfectly doable. We’re here to help! All it takes is a bit of time, skill, planning, and a few tips. 1) Define your Website Objective It can be easy to take your website in a dozen different directions at once. With the huge amount of possibilities and potential which exist nowadays, your website may easily detract from its primary purpose. Know what that purpose is, and don’t stray far from it! If your website exists simply to support your business, don’t plaster it with ads. Likewise, if you’re aiming for an e-commerce or advertising platform, keep that profit-driven focus. Keeping your website focused is essential if you hope to keep it in line with its purpose. 2) Brand your Website Whether you’re a new internet start-up or simply looking to showcase your existing business, you are going to need things to identify your company and website. Elements such as logos, slogans and themed graphics will help visitors and customers easily remember and keep track...

Alchemist’s Food Advertising Platform

After spending 18 months building up our food blog ieatandeat.com,  I am pleased to finally announce our Alchemist’s Food Advertising Platform. As a food website ieatandeat.com is created for all food lovers and foodies, especially those who are interested in Singaporean food, of all kinds, from everywhere – cafes, restaurants and even hawker food. About Ieatandeat.com       All Singaporeans love good food and we, the Chua family, are no exception. Our little family of food fanatics comprise myself – Papa (TK), Mama, our teenage daughter (QiQi) and chubby son. There is nothing we enjoy more than a good food hunt. Our weekends are mostly spent trawling Singapore in search of the best local and international delights the island has to offer. After many eventful food adventures and unearthing many hidden local gems, we decided to start www.ieatandeat.com in 2013 — as a simple way to share our discoveries and passion for food. Other than satisfying our appetites, food blogging has also proved to be a great platform to express our love for photography: my daughter was a member of photography society in her school days, and I have even won some prizes for my photography! Instagram is where we now vie for ‘likes’, where QiQi, with her knack for capturing the deliciousness of every dish, is currently leading in our little competition. As Peranakans (Straits Chinese), our heritage influences us greatly when it comes to food – spicy, tangy and savory flavors excite our taste buds to no end! Naturally, we also harbor a secret dream of running our own cafe or restaurant one day… Around 88% of the audience...