3 Digital Marketing Myths That Are Hurting Your Business

3 Digital Marketing Myths That Are Hurting Your Business

3 Digital Marketing Myths That Are Hurting Your Business 3 Digital Marketing Myths You Need To Throw Out Now There are without a doubt numerous companies that fail at social media every day. These failures led to the parable that only certain industries may be helped by social media. If you fall victim to this belief, however, your online strategy will suffer. Any Blog Content Is Fine Content Far too many company owners have fallen victim to the idea that simply having a blog is enough. The fact of the matter is that blog content must be beneficial to the client. Additionally, it has to read like it was written by a professional. If this means hiring a corporation to handle blogging, it will be well worth it. Only Certain Markets Reap The Benefits Of Social Media Some businesses have started social media profiles only to discover a complete lack of interest in the pages. This undoubtedly helped cultivate the idea that social media marketing only works for specific industries. This belief, however, could wipe out your marketing efforts. The fact is that certain industries do better on certain social media platforms. firms that market to consumers do well on Facebook. Businesses that sell to other businesses, though, often perform better on LinkedIn. Social media is really important for all small businesses, but they first need to find their niche platform. If Rivals Avoid Using Digital Marketing, I Can Too Some local business owners, especially those in small neighborhood, have taken note that their competitors do not use social media or other digital formats. Some do not even have...
The Essential Guide to Starting Your Own Website

The Essential Guide to Starting Your Own Website

Before You Start Your First Website Years ago, one could simply purchase a domain name, set up a basic site, and watch as traffic rolled in. There was little to no effort on the host’s part, and getting a solid stream of visitors was not a difficult feat. However, times have changed, and as the internet evolves, so has the process of starting a website. While in many ways it has become easier, you’ll still need some know-how to not only survive, but to thrive – such as social media integration, and specially-crafted search engine optimization. However, despite these challenges, starting a website is still perfectly doable. We’re here to help! All it takes is a bit of time, skill, planning, and a few tips. 1) Define your Website Objective It can be easy to take your website in a dozen different directions at once. With the huge amount of possibilities and potential which exist nowadays, your website may easily detract from its primary purpose. Know what that purpose is, and don’t stray far from it! If your website exists simply to support your business, don’t plaster it with ads. Likewise, if you’re aiming for an e-commerce or advertising platform, keep that profit-driven focus. Keeping your website focused is essential if you hope to keep it in line with its purpose. 2) Brand your Website Whether you’re a new internet start-up or simply looking to showcase your existing business, you are going to need things to identify your company and website. Elements such as logos, slogans and themed graphics will help visitors and customers easily remember and keep track...
What’s the Ideal Length of Content On Social Platforms?

What’s the Ideal Length of Content On Social Platforms?

How long should a Twitter post be? Well, how long is a piece of string? In reality the ideal length of content – if that could even be truly objectively measured – is likely to vary depending on your niche/industry, your target demographic and the intent of said post. That said, there are still some useful guidelines to keep in mind when crafting your post. Here’s a look at what has been shown to be most successful across a variety of platforms: Twitter On Twitter the ideal length for a post is apparently 100 characters. This is according to Twitter’s own Best Practices guidelines, where they state that tweets of 100 characters or less enjoy 17% higher engagement. That’s not an insignificant stat so keep it short and Tweet! Research from Buddy Media though only somewhat supports this claim, finding that retweets peak for Tweets of 100 characters while longer ones do better than shorter ones. It seems that 100 is definitely the Tweet spot (sorry). Facebook It seems that brevity is also preferred on Facebook where 40 characters and less seem to do best. Jeff Bullas conducted a study on retail brands on Facebook and found that short posts and particularly those below 40 characters would receive 86% higher engagement. Many more studies have similarly supported the idea that shorter-does-better on Facebook. The point to remember is that people are in a rush. All the time. And especially on social media. If your content is really long, chances are they won’t read the whole thing. Google+ On Google+ your headline should be less than 60 characters. This doesn’t only...

4 Tips to Captivate Your Customers with Content Marketing

Want to know if you need Content Marketing for your business – or even what it’s all about?  Read more here. 1. Connect with your audience emotionally. People believe that they are rational creatures – but most people actually make emotional decisions, then build rational justifications around them. So it’s important to figure this out for your business: how does your customer connect emotionally with your product or service? Think of it from the consumer’s point of view. For example, you need a running shoe. Why? It probably isn’t just for the sake of running. Running would probably fulfill a deeper emotional need for you – perhaps to look good, to boost self esteem, to feel strong and thus more confident. You want to feel like a champ, or to feel fast and determined; to feel like you could be the best. Which is why that even though Brand A has perfectly functional shoes that meet your basic need: i.e. it’s a shoe that allows you to run in them, you’d probably pick Nike over them. Because Nike evokes something in you: whether it’s an urge to find greatness or to feel free, the emotional connection is an important factor when making purchasing decisions. So as a content marketer, think about it: what other emotions could you be connecting with? Your content could be meeting a need for one or more things: inspiration (boredom), entertainment (boredom, frustration), solutions (fear, anxiety, doubt), motivation – the list goes on. 2. Give them what they need, and then some. First, take care of the basics. Make sure that all essential information is covered, about...

What is Content Marketing?

So you have a website. It’s beautiful, top-notch, well-designed and you couldn’t be more proud of it. (But of course on the off chance that you don’t, we could definitely create one for you!) So… Now what? After this first step, many websites go on to languish in the dusty corners of the internet, rarely updated and missing out on an opportunity to really engage with their customers – after all, 89% of consumers search the internet before making a purchase decision, according to a study by Fleishman-Hillard. That’s 9 out of 10 people who are hungry for information that can help them decide where to spend their hard-earned cash. And this trend is not about to abate. In fact, millenials are dramatically changing the landscape of the fashion apparel industry because of their “discriminating taste as a result of exposure to online reviews”. In other words, in an age where you reach for your smartphone to Google everything before you make a purchase, using content to reach your consumers’ hearts and minds is more important than ever before. Are you willing to let what someone else is saying about your brand, product or service influence your customer more than what you say about yourself? Or worse, stay completely silent, and not claim your influence at all? This is where content marketing can help. So what exactly is content marketing? Content marketing is creating content – e.g. blog posts, infographics, video, white papers – that contains information that your potential customer is actively looking for. Think about the last time you googled something, or looked at something on the net. Most likely, you were looking for some information to...

Alchemist’s Food Advertising Platform

After spending 18 months building up our food blog ieatandeat.com,  I am pleased to finally announce our Alchemist’s Food Advertising Platform. As a food website ieatandeat.com is created for all food lovers and foodies, especially those who are interested in Singaporean food, of all kinds, from everywhere – cafes, restaurants and even hawker food. About Ieatandeat.com       All Singaporeans love good food and we, the Chua family, are no exception. Our little family of food fanatics comprise myself – Papa (TK), Mama, our teenage daughter (QiQi) and chubby son. There is nothing we enjoy more than a good food hunt. Our weekends are mostly spent trawling Singapore in search of the best local and international delights the island has to offer. After many eventful food adventures and unearthing many hidden local gems, we decided to start www.ieatandeat.com in 2013 — as a simple way to share our discoveries and passion for food. Other than satisfying our appetites, food blogging has also proved to be a great platform to express our love for photography: my daughter was a member of photography society in her school days, and I have even won some prizes for my photography! Instagram is where we now vie for ‘likes’, where QiQi, with her knack for capturing the deliciousness of every dish, is currently leading in our little competition. As Peranakans (Straits Chinese), our heritage influences us greatly when it comes to food – spicy, tangy and savory flavors excite our taste buds to no end! Naturally, we also harbor a secret dream of running our own cafe or restaurant one day… Around 88% of the audience...