Understanding Google Algorithm Updates

Understanding Google Algorithm Updates

Introduction Google Algorithm Google is the most widely used website on the net – being the #1 search engine. In fact, the act of searching for something on the internet has been coined as “Google It.” Most web users flock to this popular search engine and even have Google set as their home page.  What is one of the most common searches performed by consumers? Local businesses search terms such as restaurant, business and restaurant name. StatCounter Global Stats reports the top 5 search engines sending traffic worldwide: Google sends 90.62% of traffic. Yahoo! sends 3.78% of traffic. Bing sends 3.72% of traffic. Ask Jeeves sends .36% of traffic. Baidu sends .35% of traffic. Therefore, as a local business, tapping into the power of Google can make or break your bottom line. Gone are the days of street signs and local word of mouth being the primary forces behind a steady stream of fresh new leads. In short, all of this sums up one powerful fact: If you want to get an edge, or keep your market share in the local economy, your business needs to have an optimized, solid presence on Google. Companies across the world optimize their websites for Google – as well as other search engines – through a process called SEO (Search Engine Optimization).  The common end goal is to gain higher rankings in the search engines so your website receives more attention from searchers. In its earlier days, SEO was straight-forward and simple: put content on your website filled with keywords and a few back links; then watch your ranking soar. However, the process has drastically changed....
The Essential Guide to Starting Your Own Website

The Essential Guide to Starting Your Own Website

Before You Start Your First Website Years ago, one could simply purchase a domain name, set up a basic site, and watch as traffic rolled in. There was little to no effort on the host’s part, and getting a solid stream of visitors was not a difficult feat. However, times have changed, and as the internet evolves, so has the process of starting a website. While in many ways it has become easier, you’ll still need some know-how to not only survive, but to thrive – such as social media integration, and specially-crafted search engine optimization. However, despite these challenges, starting a website is still perfectly doable. We’re here to help! All it takes is a bit of time, skill, planning, and a few tips. 1) Define your Website Objective It can be easy to take your website in a dozen different directions at once. With the huge amount of possibilities and potential which exist nowadays, your website may easily detract from its primary purpose. Know what that purpose is, and don’t stray far from it! If your website exists simply to support your business, don’t plaster it with ads. Likewise, if you’re aiming for an e-commerce or advertising platform, keep that profit-driven focus. Keeping your website focused is essential if you hope to keep it in line with its purpose. 2) Brand your Website Whether you’re a new internet start-up or simply looking to showcase your existing business, you are going to need things to identify your company and website. Elements such as logos, slogans and themed graphics will help visitors and customers easily remember and keep track...

What is SEO ?

What is SEO? Search engine optimization (SEO) is the process of improving the visibility of a web page or business in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a website web presence. What is SEO : finding your keywords Before you can begin any search engine marketing campaign, we must carefully select the right search terms to target.   It’s important to note that Google ranks PAGES, not WEBSITES.  Meaning that each page of your website must be targeting its own keywords. E-Alchemists engages in some of the most detailed keyword research available in the industry today.  Our in-depth analysis covers the following attributes of each keyword: Total Searches – Average number of people who search for this keyword daily. SEO Traffic (SEOT) – The maximum potential daily clicks that a #1 ranked site for this keyword term could potentially achieve. Trends – Indicates monthly traffic trends for a particular keyword. Adwords Traffic (AWT) – the total daily traffic (clicks) that a #1 ranked Google Advertiser for a keyword might expect to receive from their ads. Adwords CTR (AWCTR) – The percentage of people who click on the #1 ranked advertiser in Google (AWT) as a percentage of total traffic for a keyword. Adwords CPC...

Apply SEO Basics On Your Business

SEO Basics 101 Every online business/offline needs to have a web site. Every web site therefore needs to prioritize Search Engine Optimization. Essentially, search engine optimization allows your site to rank high in Bing’s and Google’s search results. SEO ultimately is a way to increase the appearance of your site in the search results conducted by web users. This eventually produces more traffic towards your site. Though intense SEO might require complicated site restructuring with the assistance of a firm which specializes in such an area, take note that there are SEO basics you can do yourself to help increase your ranking in search engines. Believe it or not, it needs little effort on your part as well as some re-tweaking on how you approach your site’s content. SEO Basics Know Your Standing In Search Engines It would be quite difficult to increase your SEO efforts if you do not monitor your standing in the search engines. It is important to monitor your page rank using tools such as the Google toolbar and Alexa. If you can, do review your referrer log consistently so you could track where your site visitors are from as well as the search terms they are using to go to your site. Do not underestimate keywords As much as possible, you need to be aware of how you place keywords properly through each aspect of your website such as on the titles, the URLs, content and image names. Always think of your keywords as proper search terms. It would help if you know how people look for information on a specific topic. Also, the...