3 Digital Marketing Myths That Are Hurting Your Business

3 Digital Marketing Myths That Are Hurting Your Business

3 Digital Marketing Myths That Are Hurting Your Business 3 Digital Marketing Myths You Need To Throw Out Now There are without a doubt numerous companies that fail at social media every day. These failures led to the parable that only certain industries may be helped by social media. If you fall victim to this belief, however, your online strategy will suffer. Any Blog Content Is Fine Content Far too many company owners have fallen victim to the idea that simply having a blog is enough. The fact of the matter is that blog content must be beneficial to the client. Additionally, it has to read like it was written by a professional. If this means hiring a corporation to handle blogging, it will be well worth it. Only Certain Markets Reap The Benefits Of Social Media Some businesses have started social media profiles only to discover a complete lack of interest in the pages. This undoubtedly helped cultivate the idea that social media marketing only works for specific industries. This belief, however, could wipe out your marketing efforts. The fact is that certain industries do better on certain social media platforms. firms that market to consumers do well on Facebook. Businesses that sell to other businesses, though, often perform better on LinkedIn. Social media is really important for all small businesses, but they first need to find their niche platform. If Rivals Avoid Using Digital Marketing, I Can Too Some local business owners, especially those in small neighborhood, have taken note that their competitors do not use social media or other digital formats. Some do not even have...
Understanding Google Algorithm Updates

Understanding Google Algorithm Updates

Introduction Google Algorithm Google is the most widely used website on the net – being the #1 search engine. In fact, the act of searching for something on the internet has been coined as “Google It.” Most web users flock to this popular search engine and even have Google set as their home page.  What is one of the most common searches performed by consumers? Local businesses search terms such as restaurant, business and restaurant name. StatCounter Global Stats reports the top 5 search engines sending traffic worldwide: Google sends 90.62% of traffic. Yahoo! sends 3.78% of traffic. Bing sends 3.72% of traffic. Ask Jeeves sends .36% of traffic. Baidu sends .35% of traffic. Therefore, as a local business, tapping into the power of Google can make or break your bottom line. Gone are the days of street signs and local word of mouth being the primary forces behind a steady stream of fresh new leads. In short, all of this sums up one powerful fact: If you want to get an edge, or keep your market share in the local economy, your business needs to have an optimized, solid presence on Google. Companies across the world optimize their websites for Google – as well as other search engines – through a process called SEO (Search Engine Optimization).  The common end goal is to gain higher rankings in the search engines so your website receives more attention from searchers. In its earlier days, SEO was straight-forward and simple: put content on your website filled with keywords and a few back links; then watch your ranking soar. However, the process has drastically changed....
The Essential Guide to Starting Your Own Website

The Essential Guide to Starting Your Own Website

Before You Start Your First Website Years ago, one could simply purchase a domain name, set up a basic site, and watch as traffic rolled in. There was little to no effort on the host’s part, and getting a solid stream of visitors was not a difficult feat. However, times have changed, and as the internet evolves, so has the process of starting a website. While in many ways it has become easier, you’ll still need some know-how to not only survive, but to thrive – such as social media integration, and specially-crafted search engine optimization. However, despite these challenges, starting a website is still perfectly doable. We’re here to help! All it takes is a bit of time, skill, planning, and a few tips. 1) Define your Website Objective It can be easy to take your website in a dozen different directions at once. With the huge amount of possibilities and potential which exist nowadays, your website may easily detract from its primary purpose. Know what that purpose is, and don’t stray far from it! If your website exists simply to support your business, don’t plaster it with ads. Likewise, if you’re aiming for an e-commerce or advertising platform, keep that profit-driven focus. Keeping your website focused is essential if you hope to keep it in line with its purpose. 2) Brand your Website Whether you’re a new internet start-up or simply looking to showcase your existing business, you are going to need things to identify your company and website. Elements such as logos, slogans and themed graphics will help visitors and customers easily remember and keep track...
Are You Ready For Mobilegeddon?

Are You Ready For Mobilegeddon?

The Mobile-Friendly Ranking Algorithm   What’s the deal? Last month, Google announced an upcoming change in their algorithm starting 21st April, mentioning that mobile-friendliness will be included as a ranking factor in search engine optimization. And accordingly, in the past few weeks, we have been getting a few reports from our Google webmaster tools like this one:   Google also added mobile usability items under the Search Traffic section. Evidently, Google wants to bring their increased mobile-friendly focus to webmasters’ attention, and to consider mobile-friendly ranking algorithms. So for those of you still unaware, we’d like to help you prepare for the upcoming 21st April mobile-friendly ranking algorithm update.   What’s the impact of this update? Over at Search Engine Land, they’ve announced that this update will be bigger than the Panda and Penguin updates, and could impact 40% of mobile search queries, which is the biggest impact we’ve seen so far. All along, we believed that mobile search queries and desktop queries were 2 separate sets of algorithm; however, we now think that this update could be updating the core algorithm, which is why Google is sending out notices on the Google webmaster tool to get everyone’s attention. Mobile-friendliness is now essential for your site to rank well overall. In our opinion, it makes a lot of sense to add mobile-friendliness as a ranking signal. In our analysis of 12 months’ worth of visitor behaviour from our food advertising platform ieatandeat.com, we noticed that 60% of readers visit the site from their mobile devices. This is based on 480k visitors during the 12-month period.     Having a mobile-friendly website is very important as more...

Interested in growing your property business today?

Growing your property business with our online strategy Are you a property agent? Then there’s no doubt that you work hard! But here’s the thing – you can work smart too.  Because we know that things are getting tougher. Real estate in Singapore is feeling the heat this year and we know many agents have left the industry – whether from a lack of clients, or sales. You’re probably feeling the impact too. But that’s no reason to worry – because we can help you. Not just to survive, but to thrive. Sounds good? How about getting fresh, warm leads, without spending a bomb advertising in newspapers, flyers or standing under the hot sun approaching strangers at a road show? Sounds even better, right? The fact is, your leads are no longer looking at flyers or newspapers. They’re searching online – and they are ready to buy. Doesn’t it make more sense to meet them where they are at? Let me now show you an online strategy that can grow your property business today, with a lot less effort than traditional methods that no longer work. With our experience, we’ll be able to help you rank highly on Google, and appear just when your clients need you. Revealing the online strategy for your success: Imagine you have a new condo project that is going to launch in the next 2 months and your company has been selected as the sole agent to sell the new launch for this condo project. You already know all details. What’s next? Create a search engine friendly website based on the condo project name. The...