5 Things You MUST Know About Digital Marketing

5 Things You MUST Know About Digital Marketing

5 Things You MUST Know About Digital Marketing Last month I was part of the mentor neighborhood at the Sage Summit. The questions I was asked more than any other all concerned digital marketing. Obviously, small business owners know digital marketing is no longer secondary to traditional print marketing and advertising and is a great way for them to get more bang for their marketing bucks. But to get the best results, it is important to keep up with digital marketing trends. Digital Marketing 101 Here are 5 things every small business owner must know about digital marketing. 1. Your websites gotta be mobile. Some 71 percent of internet consumption is via mobile, according to ZenithOptimedia, which reports that internet users spend on average 86 minutes a day on mobile internet, compared to 36 minutes on desktop internet. Earlier this year, Google changed its algorithm to give higher rankings on search engine results pages to mobile-optimized websites. The takeaway? Make sure your business website is mobile-friendly. The best way to do this is by using responsive design, which ensures that the website responds” to whatever device the viewer is using and displays correctly. 2. Local search is key to success for local businesses. Last year marked the first time more searches were conducted on mobile devices than on desktop computers, according to Google. Since many of those searches are done while users are on the go looking for local businesses, Google search results now favor websites that are optimized for local search. Local search engine optimization (LSEO) is easy. Start by claiming your business location on local search directories....
Client Media Spotlight: Sing See Soon

Client Media Spotlight: Sing See Soon

We’re pleased that our client, Sing See Soon Florists, were recently featured in Singapore’s Channel U Money Week Program on Feb 22. The focus was on how automating their systems ultimately resulted in them being able to serve their customers better, becoming a lot more productive and growing their business as a result. And we’re proud to have a role to play in that – we were involved in their workflow automation. As their digital marketing consultancy, we helped to launch their e-commerce site, improved their online presence and branding via their website and other social media channels. The improvements were felt immediately. For example, instead of taking orders by phone and email, or even through SMS, orders can now be taking via the e-commerce site. The backend is simple to use, allowing one person to process an order within one working day, instead of the three days it used to take – and up to three people to fulfill an order! They also talked a little on how they made use of government grants to implement these improvements to their business. To watch the episode, click here – Sing See Soon comes on around the 16-minute mark. Need to improve your website to better serve your customers? We’re here to help. Schedule a 30-minute Skype call with us through...

E-Alchemists Acquired TheChefStory.com

E-Alchemists Acquired of TheChefStory.com Joseph Ho, Singapore – the founder of E-Alchemists, an online company in Singapore that deals with web development, SEO, Internet marketing and web design, announces that E-Alchemists has acquired TheChefStory.com. They are proud to present the ownership of another platform, which is the result of collaboration between the team of E-Alchemists and Chef Gwern Khoo, the former owner of TheChefStory.com. TheChefStory has been acquired for an undisclosed amount. Since E-Alchemist was founded in 2011. Joseph Ho and the team have been providing optimum web solutions to the clients by using various innovative approaches in order to create and enhance clients’ online businesses. Their goal has been to continuously expand their field of expertise and make their online presence stronger while building great partnerships locally and internationally. E-Alchemists team have vast experience when it comes to handling food blogs, moreover, their website ieatandeat.com, is one of the top Singapore food blogs. This blog, designed and managed by E-Alchemists, became a great success with a growing number of visitors. Therefore, the experience that Joseph Ho and his team of co-workers acquired over the years in the field of Information Technologies will be a real asset to the management of the recently acquired website TheChefStory.com. E-Alchemists team will further develop TheChefStory by taking another direction for the website. In the future, it will be focusing solely on cooking and food recipes. This platform will continue to provide informative content, moreover, it will provide recipes and cooking advice from a team of dedicated chefs and bakers. TheChefStory will proudly take over the tradition and carry on with sharing the...