What Is Ecommerce Multichannel Selling Model?

What Is Ecommerce Multichannel Selling Model?

What is Multichannel Selling Just as the name indicates, multichannel selling is the action of selling products on various platforms such as marketplaces, e-commerce platforms and offline vendors. Not so long ago, multichannel selling was a concept relegated to a very basic notion of having an online presence in addition to a brick-and-mortar store. Things changed for the better, as diverse marketplaces became available and the popularity of online transactions grew as well. A good place to begin would be to explore the various channels of selling over the Internet. Further down the road, we can analyze the manner in which both large companies and small ones can use the most effective multichannel selling strategies to maximize profits. Channels of Multichannel Selling There are a few things that everyone should know about multichannel selling before embarking on this quest. All the solutions we explain below can be used to sell physical items and we’ll highlight the advantages and shortcomings of various marketplaces, offline vendors as well as e-commerce platforms. Ecommerce Platforms Ecommerce platforms are now routinely used by all who sell products over the Internet. They allow a great deal of flexibility, by keeping owners in control of the brand and enables them to take orders and share success stories. Vendors have various tools at their disposal and can stay in touch with clients by using email marketing, and they can choose between self-hosted and hosted e-commerce platforms. Hosted Ecommerce If you choose hosted e-commerce, then you will be paying a third-party company for a service, as they will be the ones managing the technical side of your online venture....
What To Do Before Launching Your E-Commerce

What To Do Before Launching Your E-Commerce

Things You Can Do Before Launching Your E-Commerce Site During one of my website reviews on a SoHelpful call, I connected with a potential client who has a product that is selling well offline. They had only recently just launched their e-commerce site. However, they did not have any sales since launching their e-commerce site for the past 3 months. When I probed further by asking technical questions, like how many visitors are you getting, how do you market your e-commerce site, they admitted that they hadn’t thought about these things. And this is not uncommon – often, people have this idea that when you put up an e-commerce store, your potential customers will automatically come and buy from your site. When in fact this is rarely the case! There are a number of things you can start doing before launching your e-commerce site.   Start Informing your customers your e-commerce site URL Start informing your existing or potential customers of your website URL. Even if your e-commerce site is not ready yet, you can always put up a ‘Coming Soon’ maintenance page. Also, for branding purposes, I suggest getting a unique domain name that is easy to remember, so that your customers will be able to search for your brand name and still able to find you easily if they aren’t able to recall your website URL.   Building Your Audiences Start building your audience by blogging about your products or related topics. If you are not sure how to create a blog you can check out this guide starting your own blog. Don’t wait till your e-commerce site is up...

Apply These 5 Tips For Your First E-Commerce Website

Here Are The 5 Tips For Your First E-Commerce Website Here are some tips for you if you want to launch your e-commerce website. Payment Gateway  This is the most common question we often get when our clients want to launch their first e-commerce website. The most common payment gateway is by using Paypal business account. What I  like about Paypal is it doesn’t charge any monthly fee. Another good thing about Paypal is you only need to pay what you use. This is very suitable option for start-up company. However, they charge 3.9% + $0.50 SGD per transaction which you need to take note of. Another popular option is by using eNETS payment gateway which offers real-time payments from their bank account. However, they charge a setup fee and transaction fee of 2.8% or minimum of $1.20 applies. Web Development I always advise first-time users to use WordPress CMS if they want to setup their first e-commerce website. This is because WordPress CMS is easy to maintain. Another advantage is that you will have a dashboard of your daily sales and the invoices will be automatically sent to your customers.  The picture below is an example of dashboard. By using WordPress CMS, it will be also easier for you to edit your content, product, pricing, coupon, and so on.                 Email List Start building your email list before you launch your e-commerce wesbite. Email list is a collection of names and addresses used by an individual or an organization to send material to multiple recipients. You can use email list to send any recent updates or discounts for your loyal...