What Is Ecommerce Multichannel Selling Model?

What Is Ecommerce Multichannel Selling Model?

What is Multichannel Selling Just as the name indicates, multichannel selling is the action of selling products on various platforms such as marketplaces, e-commerce platforms and offline vendors. Not so long ago, multichannel selling was a concept relegated to a very basic notion of having an online presence in addition to a brick-and-mortar store. Things changed for the better, as diverse marketplaces became available and the popularity of online transactions grew as well. A good place to begin would be to explore the various channels of selling over the Internet. Further down the road, we can analyze the manner in which both large companies and small ones can use the most effective multichannel selling strategies to maximize profits. Channels of Multichannel Selling There are a few things that everyone should know about multichannel selling before embarking on this quest. All the solutions we explain below can be used to sell physical items and we’ll highlight the advantages and shortcomings of various marketplaces, offline vendors as well as e-commerce platforms. Ecommerce Platforms Ecommerce platforms are now routinely used by all who sell products over the Internet. They allow a great deal of flexibility, by keeping owners in control of the brand and enables them to take orders and share success stories. Vendors have various tools at their disposal and can stay in touch with clients by using email marketing, and they can choose between self-hosted and hosted e-commerce platforms. Hosted Ecommerce If you choose hosted e-commerce, then you will be paying a third-party company for a service, as they will be the ones managing the technical side of your online venture....
What To Do Before Launching Your E-Commerce

What To Do Before Launching Your E-Commerce

Things You Can Do Before Launching Your E-Commerce Site During one of my website reviews on a SoHelpful call, I connected with a potential client who has a product that is selling well offline. They had only recently just launched their e-commerce site. However, they did not have any sales since launching their e-commerce site for the past 3 months. When I probed further by asking technical questions, like how many visitors are you getting, how do you market your e-commerce site, they admitted that they hadn’t thought about these things. And this is not uncommon – often, people have this idea that when you put up an e-commerce store, your potential customers will automatically come and buy from your site. When in fact this is rarely the case! There are a number of things you can start doing before launching your e-commerce site.   Start Informing your customers your e-commerce site URL Start informing your existing or potential customers of your website URL. Even if your e-commerce site is not ready yet, you can always put up a ‘Coming Soon’ maintenance page. Also, for branding purposes, I suggest getting a unique domain name that is easy to remember, so that your customers will be able to search for your brand name and still able to find you easily if they aren’t able to recall your website URL.   Building Your Audiences Start building your audience by blogging about your products or related topics. If you are not sure how to create a blog you can check out this guide starting your own blog. Don’t wait till your e-commerce site is up...