SEO Analysis – Aesthetic Clinic Singapore
This video discusses the industry report of aesthetic clinic Singapore. It’s a very competitive industry, especially in Singapore. In the video, we took a look at what it takes in order to rank up. This way, you’ll have a better idea of how to implement your SEO strategies.
First, let’s examine the keyword “aesthetic clinic Singapore” using Ahrefs. It has a search volume of 450. That means, it’s being key in 450 times average per month.
Take note that it’s not the true data from Google; everything here is an estimation so you can have a better idea of how to rank up and how competitive it is.
Let’s move on to the clicks.
We see here that 82% of it is organic. Meanwhile, 18% of all clicks go to SEM or paid clicks. This is what we see in the Ad portion of a Google SERP.
If you are running an aesthetic clinic in Singapore, you need to target keywords that such as aesthetic clinic Singapore, best aesthetic clinic Singapore, aesthetic medical clinic, and others as shown here:
Now, let’s take a look at the top 10 results.
You may notice that some meta title insert a number of keywords, but they still rank up on top.
Let’s examine further.
Most of the top keywords of these results is “aesthetic clinic Singapore”. Taking a look at Google SERP, we see that the topmost results feature Ads.
Going back to our Ahrefs overview, we know that these ads cost up to $7.00 per click. That means you need to pay this amount to Google for your content to be featured in this part of the research results page.
Below that, there’s the Google My Business Listing.
Let’s take a look at one of them.
Let’s check out its Google reviews.
As you can see, there’s content from the user and their response. When you respond to Google review, you’re trying to tell Google that this business listing is alive and you do respond to messages and reviews.
Moving on, there is a section where you can upload your business’ photos.
This particular clinic’s photos can still be better. You can upload more photos so your business listing looks better.
Let’s take a look at the number 2 result.
It has the correct business category. The photos are good too, but still it can be better. The reviews are high. We saw a complaint. If you encounter complaints, it’s better to respond, than to keep quiet. So there are a lot of 5 stars and 3 stars. It’s a mixture, which is good. All the reviews have content, which is great.
One good strategy is, after each session or after a customer finishes some treatment, they ask the customer to give some review. This is correct practice and can really do wonders to your business listing.
Let’s take a look at another listing.
This has 24 reviews, a lot of content, which is good. It under the correct category as well, skin care clinic in Singapore.
There are actually different of categories you can use. If you examine the results, there are those who list their clinics as medical clinic in Singapore. It works as well. If you’re new to Google My Business listing and you don’t know which category to use, a good strategy would be to use the same category that the top three are using.
The photos they feature are great. But again, you can still upload more to entice your potential client more effectively. There are those who put up videos in their listing. It’s a good idea as well.
Let’s move on to the organic search results and examine the first one,
It’s like a lifestyle website and they list down the clinic choices. What you can do is you can always outreach to them so you can have an instant page one result.
Let’s take a look at its Ahrefs report.
They have 4 backlinks. They’re getting around 300 visitors per month on this page itself. They are ranking for aesthetic clinic Singapore, aesthetic Singapore, best aesthetic clinic Singapore, aesthetic clinic Singapore, and good aesthetic doctor Singapore review.
If you have an aesthetic clinic, you also have to target these keywords.
Let’s take a look at the number 2 result and see if they have the same ones.
The organic keywords are around 1.0K+. The only recently rank on top and they shoot up in traffic.
They are ranking in skinbooster, aesthetic clinic Singapore, s aesthetics, skin booster review, and milia seeds removal Singapore. All these are medical terms.
And these are the five pages for this clinic:
Let’s say you’re offering almost the same services, you can actually reverse engineer these content. All you have to do is click the “View Full Report” button below that section and you can pull out keywords they are ranking for.
The third result is a beauty website that contains 11 backlinks.
It’s traffic is going as well. The keywords are almost the same: aesthetic clinic Singapore, aesthetic doctor Singapore, etc.
Basically they are also the same with the lifestyle website we found earlier. Again, you can reach out to them and see if they can put you in the list.
In summary, if you want to target these keywords, you can either pay $7.00 per click to Google or rank up on the page one by acquiring backlinks, set up your Google My Business listing (complete with photos, correct categories, reviews, and videos). I hope you like this analysis. If you have any questions, do drop me an email. We can tackle any questions you have about this industry. Talk to you soon!