Haircare

The hair care industry is one of the leading businesses in Singapore. In Singapore alone, according to statistics, the hair loss industry is worth an estimated $197 million. The hair loss industry comprises two main sectors: the medical sector and the cosmetic sector.

Challenges

Many established brands have a long history in Singapore. The client is a new entrant to the Singapore market. The competition for SEO and SEM in SERPs is extremely competitive against other businesses in the industry.

Solutions

We began by auditing the website and Google ads account. We discovered that there were a lot of duplications in the title and meta description. Some of the titles and duplicates are inapplicable.

All of the service pages and entries were optimised with the proper keyword emphasis, as well as an internal linking schema. The right keyword emphasis was also used on the Google My Business listing. The backlinks strategy was also used to increase website authority.

We also launch new ads using PMAX in Google ads. Weekly optimization on their Google ads and shifting their ads budget around.

We also came out with a content planner with the correct keywords to help increase the exposure to the business’ target.

Results

The client's website rankings improved for all major haircare keyword phrases in SERPs. The organic traffic to the website also increased significantly.

• Top 3 Keywords in SEPRs - 56
• Top 10 keyword in SERPs - 105

We also managed to increase their paid traffic to landing pages which result in a 30% lead increase. 

This led to an increase in business and sales conversion as well thanks to the increased website traffic.

From The Client

"These guys have built such a strong relationship with our organization that we consider them an extension of our marketing team. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority."