Tuition Centre

In Singapore alone, according to NUS research, the tuition in the Singapore industry is worth an estimated $1.5 billion in 2021. Average household spending on tuition went up from S$79.90 per month in 2012/2013 to S$88.40 per month in 2017/2018.

Challenge

A client mentioned they are paying a lot for cost per lead using Google and Facebook ads. They want to focus on content marketing & SEO. The competition for SEO in SERPs is extremely competitive based on their location.

Solution

We began by auditing the website and its content strategy. Based on the topic given to us, we do proper keyword research and content analysis based on the top 10 competitors within their area.

All the different levels of primary and secondary school landing pages were optimised with the proper keyword emphasis, as well as an internal linking schema. The right keyword emphasis was also used on the Google My Business listing. The backlinks strategy was also used to increase website authority and page ranking.

Results

The client's website rankings improved for all keyword phrases in SERPs. The organic traffic to the website also increased significantly.

• Top 3 Keywords in SEPRs - 63
• Top 10 keywords in SERPs - 150

This led to an increase in the exposure of the business and a rise in website traffic. This led them to a lower cost of their ads.

From The Client

"These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority."