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Singapore · November 2026 · Measured AI visibility

AI Search in Singapore 2026: Gyms and Fitness Studios

State of AI Search in Singapore 2026 — e-Alchemists research report
Research scope20 businesses · 43 questions per engine · 172 stored answers across four scored engines

Measured panel — findings describe these questions and businesses, not business quality.

Questions per engine43
Highest AI score28.3 / 100

Fitness First Singapore

Business citation share9%

42 of 478 listed citations

Browse the report sections

AI answers about gyms and Pilates studios in Singapore lean on deal sites, listicles and social platforms. Across 43 buyer questions, the gyms’ and studios’ own websites take 42 of 478 listed citations (9%) in the four scored engines’ top-15 lists. That is AI search for gyms in Singapore as measured in November 2026: the highest score is 28.3 out of 100, and the studio Google puts first for “pilates singapore” sits joint 10th in AI.

The ranking: 20 fitness businesses by AI visibility

AI citation leaderboard
1Fitness First Singapore28.3 / 100
Citations by engine

ChatGPT: 3 · Gemini: 1 · Perplexity: 10 · Google AI Overviews: 3

2Club Pilates Singapore21.7 / 100
Citations by engine

ChatGPT: 3 · Gemini: 0 · Perplexity: 3 · Google AI Overviews: 7

=3Lab Studios15 / 100
Citations by engine

ChatGPT: 0 · Gemini: 2 · Perplexity: 1 · Google AI Overviews: 6

=3SG Pilates15 / 100
Citations by engine

ChatGPT: 3 · Gemini: 0 · Perplexity: 2 · Google AI Overviews: 4

=3Catalyst15 / 100
Citations by engine

ChatGPT: 1 · Gemini: 2 · Perplexity: 4 · Google AI Overviews: 2

Show all 20 assessed businesses
=6Anytime Fitness Singapore11.7 / 100
Citations by engine

ChatGPT: 4 · Gemini: 0 · Perplexity: 3 · Google AI Overviews: 0

=6Virgin Active Singapore11.7 / 100
Citations by engine

ChatGPT: 4 · Gemini: 0 · Perplexity: 2 · Google AI Overviews: 1

=6Pilates Fitness11.7 / 100
Citations by engine

ChatGPT: 1 · Gemini: 2 · Perplexity: 3 · Google AI Overviews: 1

9Breathe Pilates10 / 100
Citations by engine

ChatGPT: 2 · Gemini: 0 · Perplexity: 0 · Google AI Overviews: 4

=10The Gym Pod8.3 / 100
Citations by engine

ChatGPT: 3 · Gemini: 0 · Perplexity: 0 · Google AI Overviews: 2

=10Spirit Stretch8.3 / 100
Citations by engine

ChatGPT: 0 · Gemini: 3 · Perplexity: 0 · Google AI Overviews: 2

=10The Flow StudioGoogle leader8.3 / 100
Citations by engine

ChatGPT: 0 · Gemini: 1 · Perplexity: 0 · Google AI Overviews: 4

=10Fit Titans8.3 / 100
Citations by engine

ChatGPT: 2 · Gemini: 1 · Perplexity: 1 · Google AI Overviews: 1

=10PURE3608.3 / 100
Citations by engine

ChatGPT: 2 · Gemini: 0 · Perplexity: 2 · Google AI Overviews: 1

=10Strength Clinic Academy8.3 / 100
Citations by engine

ChatGPT: 2 · Gemini: 1 · Perplexity: 1 · Google AI Overviews: 1

=10The Pilates Works8.3 / 100
Citations by engine

ChatGPT: 4 · Gemini: 1 · Perplexity: 0 · Google AI Overviews: 0

=1724/7 Fitness6.7 / 100
Citations by engine

ChatGPT: 4 · Gemini: 0 · Perplexity: 0 · Google AI Overviews: 0

=17STRONG Pilates Singapore6.7 / 100
Citations by engine

ChatGPT: 1 · Gemini: 1 · Perplexity: 1 · Google AI Overviews: 1

19GoFit5 / 100
Citations by engine

ChatGPT: 2 · Gemini: 0 · Perplexity: 0 · Google AI Overviews: 1

20Aflo Pilates0 / 100
Citations by engine

ChatGPT: 0 · Gemini: 0 · Perplexity: 0 · Google AI Overviews: 0

Linked citations in four scored engines. Equal scores share a rank. Scores describe visibility in this panel, not business quality.

Source: Ahrefs Brand Radar, Singapore, November 2026.

View data: AI citation leaderboard
RankBusinessScoreChatGPTGeminiPerplexityAI OverviewsGoogle rankDR
1Fitness First Singapore28.331103n/r46
2Club Pilates Singapore21.73037n/r27
=3Lab Studios15.00216n/r32
=3SG Pilates15.0302432.1
=3Catalyst15.01242n/r54
=6Anytime Fitness Singapore11.74030n/r36
=6Virgin Active Singapore11.74021n/r45
=6Pilates Fitness11.71231n/r24
9Breathe Pilates10.02004n/r38
=10The Gym Pod8.33002n/r34
=10Spirit Stretch8.30302n/r19
=10The Flow Studio8.30104139
=10Fit Titans8.32111n/r0
=10PURE3608.32021638
=10Strength Clinic Academy8.32111n/r4.2
=10The Pilates Works8.34100417
=1724/7 Fitness6.74000n/r40
=17STRONG Pilates Singapore6.71111n/r22
19GoFit5.02001n/r23
20Aflo Pilates0.0000072.3

Engine columns show listed citation counts. Where a business appeared under two hosts on the same engine, we checked the answers one by one, so no answer counts twice in this table. The panel contains 43 questions and 172 stored answers, none missing. Score: up to 25 points per engine, with full marks at 15 citations (how the score works). It is not a quality rating. ”=” marks a shared score; the order within a tie is not a difference in performance. Google rank is the organic position for “pilates singapore” (Ahrefs, 11 November 2026); n/r means not in the recorded results. DR is Ahrefs Domain Rating. Answers last updated 15 October to 14 November 2026. Source: e-Alchemists analysis of Ahrefs Brand Radar data, Singapore, November 2026.

Three findings

Deal sites and listicles take more than half the citations

Across the 15 most-cited domains on each of the four scored engines (478 citations), aggregators take 265 (55%) under our classification rules, and the gyms and studios themselves take 42 (9%). Government sites take 39 (8%), and social platforms and news media 130 (27%). No scored engine’s single most-cited domain is a fitness business.

Google’s first business shares 10th place in AI

The Flow Studio is the first business in Google’s organic results for “pilates singapore”. On the AI score it shares 8.3 points with six other businesses, a tie covering places 10 to 16, with 5 citations. Fitness First Singapore, first on both score and raw citations, is not in those organic results, and neither is Club Pilates, second on both. SG Pilates is the overlap: third on Google and part of a three-way tie for third in AI. Domain Rating is a weak guide here. SG Pilates has a DR of 2.1 and the same 15.0 score as Catalyst, whose DR is 54.

Copilot’s counts differ from the four-engine score

Only 6 of 20 businesses are cited on all four scored engines, and one has no citations at all. Microsoft Copilot (recorded, not scored) gives its joint-highest count to two gym chains and a deal site: Anytime Fitness, 24/7 Fitness and The Money Bees have 14 Copilot citations each. 24/7 Fitness is cited on only one of the four scored engines, so it sits at =17 on the score.

Who AI cites instead

ChatGPT’s single most-cited domain is ActiveSG Circle, the government sports portal (18 citations), followed by the directory gyms.sg (14) and Lookup.sg (13). Gemini cites the deal site DiveDeals most (11). Perplexity’s top source is the news site AsiaOne (18), with Honeycombers (14) and SingSaver (12) next. Google AI Overviews’ top domains are social platforms: Instagram (20), Facebook (16) and Reddit (14), alongside MoneySmart (16) and The Smart Local (14).

Price questions are common in this panel: 27 of the 43 ask what something costs or which gym is cheapest. Round-ups that compare many gyms are among the most-cited sources; this study did not measure why an engine picks one source over another.

Google vs AI in fitness

Google’s leading businessThe Flow Studio

Google organic position 1

AI rank: =10

AI citation leaderFitness First Singapore

Highest AI score: 28.3 / 100

Google term: pilates singapore. AI ranks apply only within this panel; tied scores share their rank.

View data: Google vs AI in fitness
”pilates singapore”, Google top 3AI top 3, by composite score
1The Flow StudioFitness First Singapore
2ActiveSG Circle (government)Club Pilates Singapore
3SG Pilates=3 Lab Studios, SG Pilates, Catalyst

SG Pilates is the one business in both lists: third on Google and joint third in AI with Lab Studios and Catalyst. The second head term shows a wider gap. In Ahrefs’ 7 November 2026 snapshot for “gym singapore”, PURE360 is the first business in the organic results, and in AI it sits in the seven-way tie at =10.

Technical readiness

Counts are out of the businesses we could assess:

  • 4 of 20 sites put some barrier in front of AI crawlers: a bot-challenge page, an error to the GPTBot user-agent, or a robots.txt rule.
  • 5 of 20 publish an llms.txt file.
  • 15 of 19 have structured data (JSON-LD) on the homepage.
  • 6 of 19 mark themselves up as a local business.

None bars an AI search crawler from its homepage in robots.txt. One homepage check on 14 November 2026; these counts say nothing about why a given business was or was not cited.

The fitness playbook

Each move below is a test to run and track, not a result this study measured.

→ Check the round-ups that get cited. MoneySmart, The Smart Local, Honeycombers and the deal sites are among the most-cited domains here. See whether you appear in their “cheapest gyms” and “best Pilates studios” lists and whether your details are right.

→ Test a public price page. 27 of the 43 questions are about cost. A clear, crawlable price page is worth testing.

→ Keep social profiles current. Instagram is the single most-cited domain on Google AI Overviews in this panel. Keep your profile’s location, class types and pricing up to date.

→ Check crawler access properly. Four of the 20 sites put up some barrier. Use your server logs and each AI search crawler’s published verification method to confirm it gets through. Admitting training crawlers such as GPTBot is a separate decision.

How this was measured

We took every fitness question (Pilates, yoga, gym, personal trainer, spin, HIIT, reformer, CrossFit) with a Singapore or buying modifier in Ahrefs Brand Radar’s Singapore database, 43 in all, and counted the citations to each business’s website in the 172 stored answers from ChatGPT, Gemini, Perplexity and Google AI Overviews (AI Mode and Copilot recorded, not scored). Measured, not modelled, in November 2026. Full method: How we measured this.

The 43 questions in the panel
  1. How much is a gym membership per month in Singapore?
  2. What is the cheapest gym in Singapore?
  3. Are there any free gyms in Singapore?
  4. What is the cheapest gym to be a member of?
  5. Where is the cheapest gym in Singapore?
  6. What is the cheapest gym group?
  7. Is there a free gym in Singapore?
  8. How much does Pilates cost in Singapore?
  9. Which gym is the cheapest in Singapore?
  10. Where are the ActiveSG gyms in Singapore?
  11. Which Pilates is best for beginners?
  12. Which is the cheapest gym membership in Singapore?
  13. Are there gyms open 24 hours in Singapore?
  14. How much does a Pilates class cost in Singapore?
  15. How much is STRONG Pilates Singapore?
  16. What kind of yoga is best for beginners?
  17. How much does yoga cost in Singapore?
  18. How much does a pilates class cost in Singapore?
  19. Is yoga popular in Singapore?
  20. What is the cheapest gym membership in Singapore?
  21. What is the cheapest gym to join?
  22. What is gym tonic in Singapore?
  23. Are ActiveSG gyms free in Singapore?
  24. Which gym is best in Singapore?
  25. Which gym is good in Singapore?
  26. How many Gym Pods are there in Singapore?
  27. Which type of yoga is best for beginners?
  28. Which gym membership is the cheapest?
  29. How much does a gym membership cost in Singapore?
  30. How much is spin class in Singapore?
  31. How much is Club Pilates in Singapore?
  32. How much is club pilates in Singapore?
  33. How much is Club Pilates Singapore?
  34. Which gym to join in Singapore?
  35. What is the most expensive gym in Singapore?
  36. What is the most expensive gym membership in Singapore?
  37. Is there a private gym in Singapore?
  38. How much is fitness first gym membership in Singapore?
  39. How much is a pilates class in Singapore?
  40. How much is a Pilates class in Singapore?
  41. Why is Pilates so expensive in Singapore?
  42. Is a personal trainer worth it in Singapore?
  43. How much does a personal trainer cost in Singapore?

Seven questions name a business (Club Pilates three times, Fitness First, STRONG Pilates, Gym Tonic and The Gym Pod), so those businesses’ counts partly reflect branded questions.

Is something about your business wrong? Email admin@e-alchemists.com and we will check it against the data and correct it within five working days.

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Read the full State of AI Search in Singapore 2026 report