What is Generative Engine Optimisation, the newest frontier in search?
Generative Engine Optimisation is the practice of ensuring your brand is cited, referenced, and recommended by AI language models, ChatGPT, Google Gemini, Perplexity AI, Anthropic Claude, and every AI assistant that follows. When a user asks an AI 'who are the best marketing agencies in Singapore?', GEO determines whether your name appears in that answer.
Unlike traditional SEO, which targets algorithm ranking signals, GEO targets the training data, citation patterns, and information retrieval behaviours of large language models. Our GEO Alchemist knows what AI systems look for when constructing answers, and builds your brand's presence to match it precisely.
⚡ Why Now — 2025
Over 100 million people use ChatGPT every day. Perplexity AI processes 15 million queries daily. Google's AI Overviews now appear on over 30% of all searches. The brands that establish GEO presence now are building a compounding advantage, AI models cite sources they have already learned from. The longer you wait, the more entrenched your competitors become in AI answers.
Is this built for you?
Brands that have strong Google rankings but no presence in AI-generated answers.
Businesses whose buyers are early adopters of ChatGPT, Perplexity, and AI assistants for research.
Companies in competitive industries where being cited by AI creates immediate authority and trust.
Forward-thinking marketing teams who understand that AI search is not the future, it is already the present.
How your GEO Alchemist works.
Diagnose
AI visibility audit across ChatGPT, Gemini, Perplexity, and Claude. We ask hundreds of relevant questions to each model and map every instance where your brand does, and doesn't, appear.
Transmute
Your GEO Alchemist builds the citation strategy: identifying the publications, formats, and content structures that AI models learn from and cite. Content and PR plan created for maximum AI visibility.
Deploy
AI-optimised content published across your site and target publications. Structured data, entity markup, and citation-ready formatting applied. Brand mentions engineered across high-authority sources.
Evolve
Monthly AI answer monitoring across all major models. Citation count tracked, answer sentiment reviewed, and strategy adapted as AI models update. Your GEO Alchemist monitors every shift.
"Generative Engine Optimisation is not a quick fix. If you're looking for overnight results or a one-time campaign, this isn't the right service. We work with businesses committed to sustainable, compounding growth."
Everything your Alchemist delivers.
AI Visibility Audit
A full audit of your brand's current presence (or absence) across ChatGPT, Gemini, Perplexity, Claude, and Copilot, tested with hundreds of relevant prompts.
Citation Strategy
A complete roadmap for building the brand signals, content, and authoritative mentions that AI models rely on when constructing answers.
AI-Optimised Content
Long-form, authoritative content structured to be cited by AI systems, comprehensive, clearly attributed, and formatted for information retrieval.
Entity & Structured Data Markup
Technical implementation of schema and entity recognition signals that help AI models identify your brand as a credible, relevant source.
Publication & PR Placement
Strategic placement of your brand in the high-authority publications and databases that AI models use as training and retrieval sources.
Monthly AI Citation Monitoring
Monthly reporting on your brand's citation count, sentiment, and appearance frequency across all major AI engines.
Without vs With e-alchemists
Average increase in AI engine citations within 90 days