Looking For The Right SEO Consultant
If you own a business, you probably have a website. Hundreds of thousands of companies might have a website just like yours. How do you stand out from the rest? In other words, how would anyone find your company website? A website will never be found unless it appears in the Search Engine Results Page (SERP). How do you ensure that your company website is visible in the search engines? The answer lies in Search Engine Optimization (SEO).
There is an increasing trend of searching online when people want to find about services, products, and information. They use Google, Yahoo, Bing and other search engines. If you want to outsmart your competitors, you should do SEO on your website and gain visibility in the search engines. SEO ensures that your company website always appears in the top results.
Search Engine Optimization can be as simple as tweaking the title of the content, adding keywords in the content title and content body, and as complicated as improving site loading speed, improving user experience (UX) etc. SEO is a technical work and most of you may not be well acquainted with the SEO strategies. In that case, you might have to hire an SEO expert to optimize your company website so that the website gets a good page rank (PR) in the search engines.
There are many SEO firms and SEO consultants in Singapore. How do you find the best service? Here are some tips to identify an SEO expert who can rank your website better in search engines.
The SEO consultant must understand your company’s needs
Each company is different in its own way. Each company has its own requirements for internet marketing. The SEO expert you are going to hire should understand your needs and provide a detailed plan for the different stages of web campaigns.
The SEO consultant must know the proper keywords to target in your SEO campaign
The first stage of Search Engine Optimization begins with keywords usage. The SEO consultant should be able to identify primary and secondary keywords. He should be able to find keywords that are less competitive yet have high search hits. The SEO expert must be able to use these keywords in your website and be able to rank your website on the top results for the given keyword.
The SEO expert should know how to use Google Keyword Planner Tool for keyword research as well as have access to paid keyword tools that will help him find the exact keywords, keyphrases, and long tail search terms your potential customers are using while doing the internet search.
The SEO consultant’s website must appear on the top results
How do you know that the SEO firm or SEO expert can actually deliver the best results? One easy way to find the credibility of SEO firm or SEO expert is by checking their ranks on the search engines. Use keywords like “SEO Singapore,” or “SEO Services Singapore” on the Google’s search bar and see where their website ranks? If they do not appear in the top search results, you must forget them. If they do not have a good PR, how will they help your website get a good position on SERP?
The SEO consultant must know local SEO
If your company is doing a local business you might be competing against global business. In that case, the SEO expert must understand local SEO. Local SEO will help your website get a good PR on local search. Likewise, if your company targets customers in certain geographical location, local SEO will help you rank your website within the area of your business in that territory.
The SEO consultant should have the ability to rank your website in Google’s location service. When someone does a business search, your company website should appear on the top of the search result for the given keywords.
The SEO consultant must have satisfied clients
Before hiring an SEO consultant or SEO firm, check their reputation. How many satisfied customers they have? Do they have any negative reviews? You must never rely on the testimonials published on their websites, instead, get in touch with the companies who have hired them.
Hiring an SEO expert and paying for Search Engine Optimization is an investment. SEO will help your business grow. In order to boost your online presence, SEO is very necessary.
About E-Alchemists SEO Consultant
E-Alchemists is a Singapore based SEO Company. We help companies to rank their websites in top search results. Our SEO campaigns will help your website get a good PR on Google Search so that your website generates organic traffic.
Get in touch with the BEST SEO consultant in Singapore today